To support this, deploying an ecommerce analytics software solution is essential. In fact, as per Agent Media, when it comes to customer management in ecommerce processes, big data is used by 48% for customer analytics and 45% for experience analytics. Furthermore, big data is forecasted to grow bigger as smartphone and tablet usage outpaces wired devices by 61% over 39%, respectively. On top of using customer data and website analytics, the challenge that comes with big data due to the explosion of social media and smartphone use calls for the need of an agile and robust solution.
(Source: Agent Media)Įcommerce business owners face unique ecommerce challenges on a daily basis. How businesses are using big data for ecommerce. This means leveraging your ecommerce analytics can give you an edge against your competition. Moreover, he majority of ecommerce business owners don’t even bother to check their analytics or track their key metrics at all. However, it’s staggering how only 20% of online retailers are utilizing analytics effectively as per Econsultancy. Furthermore, their purchasing decisions are heavily based on a website’s tools, performance, and content. This is crucial as 60% of consumers are going online more often to look for and purchase products and services according to a survey by Deloitte.
It’s unsurprising why-running your business without analytics is like driving your car with your eyes closed. Highly rated by customers, Mopinion consistently publishes high quality, vendor produced customer success content and curates quality customer references from multiple third-party sites.Ī special thanks to FeatureCustomers.As the ecommerce industry continues to grow bigger, businesses are leveraging the use of analytics and real-time big data to enhance their decision-making, improve overall customer experience, and provide the right recommendations to customers according to predictive algorithms.Īnalytics remains to be one of the top “tools of the trade” for ecommerce companies to rely on. Top Performers’ products are highly rated by their customers but have not achieved the customer base and scale of a Market Leader. The Top Performer designation is awarded to vendors with significant market presence and enough customer success content to validate their vision. Rankings are determined by multiple factors including total number of customer success content, social media and market presence, vendor momentum based on web traffic and search trends, and additional data aggregated from online sources and media properties.Ĭare to read some more about our customers? Check out some of our newest articles featuring Calvin Klein and homeQgo. The Customer Success Report is based on the curation of authenticated case studies, testimonials, and videos from across the web, telling a complete story of vendors in the Customer Feedback Management Software space through real customer experiences. Mopinion earned a Top Performer award in the category. Only 17 companies met the criteria needed for being included in the Winter 2022 Customer Feedback Management Software Customer Success Report. FeaturedCustomers is the leading customer success content marketing platform for B2B business software and services helping potential B2B buyers make informed purchasing decisions through vendor validated customer success content such as customer testimonials, success stories, case studies, and customer videos.įeaturedCustomers evaluated all the potential Customer Feedback Management Software companies on its platform for possible inclusion in the report. Mopinion has been named a Top Performer in the Customer Feedback Management Software category for the Winter 2022 Customer Success Report published by FeaturedCustomers.
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